What would this mean to people who have sirius/xm radios already? Would one have to switch to the other? Or would they just broadcast the same programming to both 'feeds'?
This whole thing is more confusing than the digital TV deal. Lots of people think their old TV is going to go out next February...
If the FCC approves the merger there will still be XM and Sirius. They each have there own part of the satellite spectrum. They use different types of coding. Thus they are not compatible with each other. In other words you can not pick up Sirius with your XM radio or vise versa...
FCC has said they can not render existing radio obsolete so there will continue to be XM and Sirius.
With that being said, in order to save money the new Sirius will eliminate duplicate programming. For example, instead of having two 70s music channels they will only have one. That channel will be on both platforms.
They will try to save money by reducing the amount they pay to outside program providers. Right now XM and Sirius each pay CNN, FOX, ESPN, ect for the right to carry their programs. The new Sirius would only have to pay once.
If you believe Mel Karmazin a year or so after FCC approval you will be able to buy a dual band radio. Then you will be able to buy 'a la carte' programming. If you choose you can get Howard Stern and Major league Baseball or Martha Stewart and Oprah.
These dual band radios don't currently exist. If you have a GM car with XM built in or a Chrysler with Sirius built in you would still need another radio to pick up the other service.
We will have to wait to see how this all pans out. I have heard that some program providers are not happy. They want more money not less if their programming is going to made available on both services...
Plus...The FCC has made noise that they will put conditions on the merger that will force the new Sirius to lease up to 20 percent of their bandwidth to an outside source that would provide minority or public service programming. Right now both services are full so they would have to eliminate some programming to make room...
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