Just think, in 2012 or 2013 that might actually sell for $1500.
It's really not all that far off.
This is a pic of a demo they did in a pitch black room (because you can only see plasma in a pitch black basement lol)
Actually, the reason they did this demo, is at first the press only saw the tv on the left. That's this year's Kuro, it set the bar for black levels among all flat screens. A TV can only display as black a screen as exists when it's powered on.
Both TVs were on, and you could see the old kuro. Here's the picture when both started playing fireworks: