Reach made $200 million in first-day sales, a record for the franchise. Its strong sales suggested to analysts that despite the lagging game market of 2010 the trend might reverse for core titles in the holiday season.
Reach premiered at the top of Xbox 360 and multi-platform charts across the world, including in Japan (where Halo has generally fared poorly). In the United Kingdom, Reach's opening week was the fifth-best launch in the territory, beating Halo 3's debut by 20,000 units and ODST by 200,000 units.