Fall Ratings #'s between WFNZ & WBT

[sds70]

From a pretty reliable source . . .


For the 6-7pm hour between Gerry V* & PRIMETIME . . . . . .

Men 12+ WBT 6.0 #5 ...FNZ 2.8 # 13
Men 18+ WBT 6.1 #5 ..FNZ 2.7 # 13
Men 35-54 WBT 6.5 #5....FNZ 3.1 #11
Men 25-54 WBT 6.3 #4.......FNZ 3.4 #11


3-6pm between Spires & Krants** and PRIMETIME


men 12+ WBT #1 8.9 ...FNZ 2.8 # 8...
Men 35-54 WBT #2 9.0....FNZ 4.2 # 9
Men 25-54 WBT #2 8.9...FNZ 4.8 #8


Total audience: 3-6pm

WBT #1..6.6 ..95,400
FNZ #14...29,700...

Total AUdience: 6-7pm

WBT...24,000
FNZ...9,400

 

[QueenCityHillbilly]

Wow, I didn't realize the gap was that big.

 

[sds70]

Originally posted by QueenCityHillbilly
Wow, I didn't realize the gap was that big.

Imagine if WFNZ had a 50K watt stick as well, I'm sure the numbers would be closer to a certain degree . . . . Of course, WFNZ will say that WRFX is their true competitor (i.e. they are both going after the Male 23-54 demographic), but I still wonder how a 5k watt sports talk station can compete with a 100,000 watt FM rock & roll station (with John Boy & Billy as their AM drive time show) ? ? ? ? Imagine I-F the MORNING SPORTS PAGE was on a 50K watt signal; at least they would have a fighting chance to compete . . . .


Hmmmmmmmm, considering how WXRC (95.7) ratings are below sea level right now, I don't see why WFNZ wouldn't try to buy their frequency and simulcast it on the FM side ; I think 610 BIG WAYS 'back in the day' (1970's, when Jay Thomas, Larry Sprinkle & Co. were at the station) simulcasted on 95.1 fm (?) . . . Obviously, this allowed them to hit most of the CLT region and beyond. It wouldn't cost Infinity Broadcasting a whole lot of money to buy WXRC I would think, since their revenues in the post-Howard Stern era are puny at best . . .

 

[mathmajors]

An FM station would be great. I can hear FNZ in Fort Mill, but I'm relieved to turn the station when the static goes away.

 

[QueenCityHillbilly]

Originally posted by sds70
Of course, WFNZ will say that WRFX is their true competitor (i.e. they are both going after the Male 23-54 demographic)

Dude, even in that demo, the gap is still substantial.