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THE CHARLOTTE OBSERVER
LEGENDARY PROMOTER HOWARD DIES AT 73
Wednesday, April 29, 1998
Section: SPORTS
Edition: TWO\-3
Page: 1B
By STAN OLSON and JIM UTTER, Staff Writers
Memo: A version of this story also ran on page 1B in edition 1.
Illustration: Photo-2
Caption: File photos: 1. Richard Howard in 1979. He built a softball power and may have saved Charlotte Motor Speedway. 2. Richard Howard watches his softball team play in 1980. ``His two loves were racing and softball; they were the two things that consumed most of his life,'' said his son Rick.
Richard Howard, who built a number of thriving businesses with intellect and savvy but who saved his heart for sports, died Tuesday.
Howard, 73, was perhaps best-known for his powerhouse slow-pitch softball teams that won four American Softball Association national championships in the 1970s and early '80s. But he also may have saved Charlotte Motor Speedway when the facility went bankrupt.
``His two loves were racing and softball; they were the two things that consumed most of his life,'' said son Rick Howard.
Richard Howard took over as the speedway's general manager in 1963 when it was $1 million in debt and on the auction block. He steered it through a Chapter 11 bankruptcy reorganization, paying off the speedway's mortgage in 1966. He ran the track until resigning Jan. 30, 1976, after current CMS president Bruton Smith gained controlling interest in the speedway's stock.
But Howard later would call his 12 years as president of CMS ``the greatest years in my life.''
H.A. ``Humpy'' Wheeler, who replaced Howard as track president, said, ``He was certainly a significant part of Charlotte Motor Speedway's history. His contributions and leadership helped give us the foundation to grow to where we are today.''
Howard's resignation in 1976 ended a four-year struggle with Smith for the speedway's control. But even after Howard's resignation, he and Smith remained friends and Howard served as a consultant on races for several years.
He was instrumental in building NASCAR's success, especially in promoting races, which earned him the nickname, ``The P.T. Barnum of Auto Racing.''
In 1971, Howard helped bring a competitive Chevrolet back to stock car racing, after the automotive company dropped sponsorship of race cars.
Howard encouraged Junior Johnson to build a Chevrolet car, Charlie Glotzbach drove it, and the car won the pole for the World 600 in Charlotte. It led most of the way until getting involved in an accident, but the car's success brought legions of Chevrolet fans back to racing.
He also was the first promoter to pay $10,000 to pole winners, and he negotiated the first network television coverage of a major stock car race.
''He was a good promoter,'' said Dick Thompson, vice president for corporate communications at Martinsville (Va.) Speedway. ``He was always coming up with new ideas. I think he would be outstanding even today.''
But even as he was being pushed away from racing, another sport was capturing his attention. Howard had always loved slow-pitch softball, sponsoring and pitching for the Mount Pleasant United Methodist Church team back in the early 1950s.
By the early '70s, what had been a diversion had become a passion.
In 1969, Howard had taken his team - by then Howard's Furniture - to its first American Softball Association national tournament, in Seattle. It was a rude awakening; Howard's was eliminated in two quick games.
``We got out of one side of the car, played two games, got back in the other side of the car and left,'' he said later. ``I said, If we go back, we're going to make a little better showing.' ``
By 1973, he had won his first ASA national title.
Howard had developed an outstanding team by drawing the best players from around his home in tiny Denver. Early stars such as Don Arndt and Stan Harvey made the Howard's team competitive with any in the nation.
But Howard wasn't satisfied. He became one of the first sponsors to begin actively recruiting top players, scouring the country for big sturdy men who could hit softballs incredible distances. He would offer them jobs with one of his many companies, but he was proud he never paid them simply to play softball.
Instead, he took them into his ``family.''
``He was in the first wave of those guys who went out and recruited players, but he was more than that,'' said longtime ASA North Carolina commissioner Bert Weeks. ``I used to think of his teams as the Harlem Globetrotters of slow pitch softball. Richard would play anywhere to promote softball.
``He'd get his team on a plane, and they'd dress in the car on the way to the park if it was a good cause. He'd do anything to help churches raise money.''
``He was a great sponsor; he really took care of the players,'' said Bobby Lutz Sr., who coached Howard's team for 17 years. ``He let 'em take their wives and family to the tournaments, and he'd pay their motel bills.''
Just traveling to tournaments, though, wasn't enough. Howard actually built his own softball field in the backyard of his brick home in Denver. He would host world-class tournaments there, and folks would come from miles around to watch softballs crash off the tin roof of the furniture warehouse that stood beyond the left-center field fence.
Weeks remembers a 15-game event there in which more than 800 home runs were hit.
And Howard was always trying to make his team better. Sponsors of the top teams often decided the sport was too expensive, and when a club would break up, there would be Howard, telling the best players about the good life over in Denver.
Eventually, he would win four ASA national titles (1973, '74, '81 and '84) and several more in other divisions. His trophies include the national junior boys (age 16-18) crown in '73 and the women's title in 1980.
His businesses prospered as well.
After leaving CMS, he continued to turn ``Mom and Pop's'' restaurants and Western Steer steak houses into successful chains; built on the success of Howard's Furniture stores; dabbled in real estate; and started a restaurant equipment business and several bowling alleys.
In his later years, family members drifted away from the softball organization one by one. And finally, after the 1988 season, Howard turned away from softball in a sense to return to that family. He wanted to spend more time with his eight grandchildren.
``To him, softball had always been a family affair,'' said Bobby Lutz Jr., UNC Charlotte basketball coach and Howard's nephew. ``After I had gotten out and my dad had gotten out and so many of the others had left, I think it lost some of its appeal for him. It stopped being fun. He started spending more time with the grandkids at the beach.''
They still store furniture in the huge warehouse beyond the center field fence in Howard's backyard, but the bats are silent now. The dents in the tin roof remain. There are thousands of them, each one made by a home run.
And each of those dents is a silent testament to Richard Howard.
Howard's funeral will be 3 p.m. Thursday at Mount Pleasant United Methodist Church in Sherrills Ford. Visitation is 6 to 8:30 tonight at Cavin Funeral Home in Mooresville.
He is survived by his wife, Eathel; sons, Rick Howard and Douglas Howard; daughter, Donna Jo Helderman; brother, Emmitt Howard; sisters, Ruth Mundy and Janice Lutz; eight grandchildren; and several nieces and nephews.
In lieu of flowers, memorials may be made to Mount Pleasant United Methodist Church, 4136 Mount Pleasant Road, Sherrills Ford, NC 28673.
THE CHARLOTTE OBSERVER
LEGENDARY PROMOTER HOWARD DIES AT 73
Wednesday, April 29, 1998
Section: SPORTS
Edition: TWO\-3
Page: 1B
By STAN OLSON and JIM UTTER, Staff Writers
Memo: A version of this story also ran on page 1B in edition 1.
Illustration: Photo-2
Caption: File photos: 1. Richard Howard in 1979. He built a softball power and may have saved Charlotte Motor Speedway. 2. Richard Howard watches his softball team play in 1980. ``His two loves were racing and softball; they were the two things that consumed most of his life,'' said his son Rick.
Richard Howard, who built a number of thriving businesses with intellect and savvy but who saved his heart for sports, died Tuesday.
Howard, 73, was perhaps best-known for his powerhouse slow-pitch softball teams that won four American Softball Association national championships in the 1970s and early '80s. But he also may have saved Charlotte Motor Speedway when the facility went bankrupt.
``His two loves were racing and softball; they were the two things that consumed most of his life,'' said son Rick Howard.
Richard Howard took over as the speedway's general manager in 1963 when it was $1 million in debt and on the auction block. He steered it through a Chapter 11 bankruptcy reorganization, paying off the speedway's mortgage in 1966. He ran the track until resigning Jan. 30, 1976, after current CMS president Bruton Smith gained controlling interest in the speedway's stock.
But Howard later would call his 12 years as president of CMS ``the greatest years in my life.''
H.A. ``Humpy'' Wheeler, who replaced Howard as track president, said, ``He was certainly a significant part of Charlotte Motor Speedway's history. His contributions and leadership helped give us the foundation to grow to where we are today.''
Howard's resignation in 1976 ended a four-year struggle with Smith for the speedway's control. But even after Howard's resignation, he and Smith remained friends and Howard served as a consultant on races for several years.
He was instrumental in building NASCAR's success, especially in promoting races, which earned him the nickname, ``The P.T. Barnum of Auto Racing.''
In 1971, Howard helped bring a competitive Chevrolet back to stock car racing, after the automotive company dropped sponsorship of race cars.
Howard encouraged Junior Johnson to build a Chevrolet car, Charlie Glotzbach drove it, and the car won the pole for the World 600 in Charlotte. It led most of the way until getting involved in an accident, but the car's success brought legions of Chevrolet fans back to racing.
He also was the first promoter to pay $10,000 to pole winners, and he negotiated the first network television coverage of a major stock car race.
''He was a good promoter,'' said Dick Thompson, vice president for corporate communications at Martinsville (Va.) Speedway. ``He was always coming up with new ideas. I think he would be outstanding even today.''
But even as he was being pushed away from racing, another sport was capturing his attention. Howard had always loved slow-pitch softball, sponsoring and pitching for the Mount Pleasant United Methodist Church team back in the early 1950s.
By the early '70s, what had been a diversion had become a passion.
In 1969, Howard had taken his team - by then Howard's Furniture - to its first American Softball Association national tournament, in Seattle. It was a rude awakening; Howard's was eliminated in two quick games.
``We got out of one side of the car, played two games, got back in the other side of the car and left,'' he said later. ``I said, If we go back, we're going to make a little better showing.' ``
By 1973, he had won his first ASA national title.
Howard had developed an outstanding team by drawing the best players from around his home in tiny Denver. Early stars such as Don Arndt and Stan Harvey made the Howard's team competitive with any in the nation.
But Howard wasn't satisfied. He became one of the first sponsors to begin actively recruiting top players, scouring the country for big sturdy men who could hit softballs incredible distances. He would offer them jobs with one of his many companies, but he was proud he never paid them simply to play softball.
Instead, he took them into his ``family.''
``He was in the first wave of those guys who went out and recruited players, but he was more than that,'' said longtime ASA North Carolina commissioner Bert Weeks. ``I used to think of his teams as the Harlem Globetrotters of slow pitch softball. Richard would play anywhere to promote softball.
``He'd get his team on a plane, and they'd dress in the car on the way to the park if it was a good cause. He'd do anything to help churches raise money.''
``He was a great sponsor; he really took care of the players,'' said Bobby Lutz Sr., who coached Howard's team for 17 years. ``He let 'em take their wives and family to the tournaments, and he'd pay their motel bills.''
Just traveling to tournaments, though, wasn't enough. Howard actually built his own softball field in the backyard of his brick home in Denver. He would host world-class tournaments there, and folks would come from miles around to watch softballs crash off the tin roof of the furniture warehouse that stood beyond the left-center field fence.
Weeks remembers a 15-game event there in which more than 800 home runs were hit.
And Howard was always trying to make his team better. Sponsors of the top teams often decided the sport was too expensive, and when a club would break up, there would be Howard, telling the best players about the good life over in Denver.
Eventually, he would win four ASA national titles (1973, '74, '81 and '84) and several more in other divisions. His trophies include the national junior boys (age 16-18) crown in '73 and the women's title in 1980.
His businesses prospered as well.
After leaving CMS, he continued to turn ``Mom and Pop's'' restaurants and Western Steer steak houses into successful chains; built on the success of Howard's Furniture stores; dabbled in real estate; and started a restaurant equipment business and several bowling alleys.
In his later years, family members drifted away from the softball organization one by one. And finally, after the 1988 season, Howard turned away from softball in a sense to return to that family. He wanted to spend more time with his eight grandchildren.
``To him, softball had always been a family affair,'' said Bobby Lutz Jr., UNC Charlotte basketball coach and Howard's nephew. ``After I had gotten out and my dad had gotten out and so many of the others had left, I think it lost some of its appeal for him. It stopped being fun. He started spending more time with the grandkids at the beach.''
They still store furniture in the huge warehouse beyond the center field fence in Howard's backyard, but the bats are silent now. The dents in the tin roof remain. There are thousands of them, each one made by a home run.
And each of those dents is a silent testament to Richard Howard.
Howard's funeral will be 3 p.m. Thursday at Mount Pleasant United Methodist Church in Sherrills Ford. Visitation is 6 to 8:30 tonight at Cavin Funeral Home in Mooresville.
He is survived by his wife, Eathel; sons, Rick Howard and Douglas Howard; daughter, Donna Jo Helderman; brother, Emmitt Howard; sisters, Ruth Mundy and Janice Lutz; eight grandchildren; and several nieces and nephews.
In lieu of flowers, memorials may be made to Mount Pleasant United Methodist Church, 4136 Mount Pleasant Road, Sherrills Ford, NC 28673.