Kimberly-Clark Wins Cowboys Stadium Name Game

Kimberly-Clark Wins Cowboys Stadium Name Game

The Dallas Times Herald ^ | 2008.04.01 | Robert Stennen

VALLEY RANCH — After several months of secret negotiations, the NFL's Dallas Cowboys and Irving, Texas-based Kimberly-Clark Corporation have inked a sponsorship deal for the new billion-dollar Dallas Cowboys stadium, currently under construction in Arlington, Texas, The stadium will be called Kimberly-Clark Depend® Stadium when it opens in 2009. The name was announced at a press conference on Tuesday by Cowboys owner Jerry Jones and Kimberly-Clark Chairman and Chief Executive Officer Thomas Falk.

"It sounds a little funny at first, I know," a wry Jones told reporters as a ripple of laughter crossed the room, "But, despite the association with, er, incontinence and digestive issues, it's a proud name and a proud product. Kimberly-Cark is a great Dallas-Fort Worth area business, and we couldn't be happier that they've come on board the stadium in such a big way."

K-C CEO Falk appeared noticeably less amused by the smiles of the local press corps. "Yes, I suppose there is a certain giggle factor in naming a pro football field after the Depend® family of adult incontinence undergarments," he said. "But we feel our products — Poise Pads, Guards for Men, Depend Protective Underwear, Depend Refastenable Underwear, Fitted Briefs, and Boost liners — are a great match for the Cowboys' new home. Both the Cowboys and the Depend brand are synonymous with world-class quality, reliability, and active lifestyles. Besides, it's no stupider than having a Viagra® race car." Viagra, Pfizer Inc.'s well-known erectile dysfunction medication, is the team sponsor of NASCAR racing team of driver Mark Martin.

As for the details of the deal, both team and Kimberly-Clark sources are mum, but "You can assume something in the $20 million per year for at least 20 years, range," said Vito Affensarsch, sports financial analyst at noted Vegas bookmaker Tuckus & Rheem. "Kimberly-Clark is a big bucks outfit, even bigger than Jerry Jones. You can bet the Cowboys didn't have to strain hard to get the deal they got."

***

Rated as "the most valuable sports team in the world" by Forbes Magazine, with an estimated value of approximately $1.5 billion, the Dallas Cowboys are "America's Team". Since their first season in 1960, the Cowboys have become the winningest team in modern NFL history, boasting five Super Bowl championships [1971 (VI), 1977 (XII), 1992 (XXVII), 1993 (XXVIII), 1995 (XXX)], ten Conference Championships, 19 Division Championships, and 29 playoff appearances. The Cowboys are also one of the wealthiest teams in the NFL, generating almost $250 million in annual revenue.

Kimberly-Clark Corporation (NYSE: KMB, BMV: Kimber) is an American corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include "Kleenex" facial tissue, "Kotex" feminine hygiene products, "Cottonelle" toilet paper, Wypall utility wipes, "KimWipes" scientific cleaning wipes, and "Huggies" disposable diapers. Based in Irving, Texas, it has approximately 55,000 employees.

Link: Dallas Cowboys website [ http://www.dallascowboys.com/ ]

Link: Kimberly-Clark's official website [ http://www.kimberly-clark.com ]

Link: New Stadium Website [http://stadium.dallascowboys.com/]

 

Good mornin' everybody!!!!

 

because naturally it is April fools' day and all

 

Hah, First thing I thought was "this has to be a joke". Didn't remember it was April Fool's day.

Panthers are going to the Super Bowl!

 

That's rediculous B&B. THe Fresh Prince was no where near ground zero at the time of the collapse. That footage must have been edited.

 

His mom had already sent him to his aunty and uncle in Bel-Air, after he got in one little fight.

 

It all makes sense now. He also was in independence day when those aliens blew up the white house. He must be working with Osama

 

I thought the Fresh Prince was from Philly originally?

 

Great post, but do you think this puts the Cowboys in a better position financially to create a dominant inside run attack?