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Don`t Mess With Mr. Jordan

Discussion in 'Charlotte Hornets' started by dig-it, Aug 22, 2015.

  1. dig-it

    dig-it Wait'n On That Post Rookie Deal

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    Supermarket chain must pay Michael Jordan $8.9 million for use of name

    The most ironic part of all this is this factoid:

    In addition, the ad itself was of little benefit to the company. Since the ad was in a commemorative Sports Illustrated issue, those who bought the magazine were hesitant to tear out the ad. Only two people were found to have redeemed the $2 steak coupon.


    Amazing.
     

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